If I Could Start a New Business Right Now, What Would It Be?

Infact Someone asked me this recently:

“If you could start a new business right now, what would it be?”

My first instinct was to think like I probably would have twenty years ago.

What’s growing fast?

Where is the money moving?

What industry has the biggest opportunity?

What can scale?

AI? Real estate? Fitness? Wealth management? Something digital?

But the more I thought about it, the more I realised my answer today is very different from what it would have been when I was younger.

Today, I wouldn’t start with an industry.

I would start with a problem.

And the problem I see everywhere is something surprisingly simple:

People have more information than ever before, but they are more confused than ever before.

We Don’t Really Have an Information Problem

Think about it.

Want to lose weight?

There are probably a million videos telling you how.

Want to invest?

You can spend an entire weekend watching people explain stocks, mutual funds, real estate, crypto, gold and everything in between.

Want to build a business?

Open Instagram or YouTube and within ten minutes someone will tell you how to make your first million.

Want to become healthier, wealthier, more productive or more successful?

There is no shortage of advice.

The problem is figuring out what advice actually applies to you.

That is a very different problem.

And I think that is where one of the biggest opportunities of the next decade lies.

Not creating more information.

Creating clarity.

If I Started Something Today…

I would probably build a business around what I would loosely call a Life Advisory Platform.

Not life coaching.

That phrase has become far too broad for me.

I mean something much more practical.

A place where people could get genuine, personalised guidance around three areas that affect almost everything else in life:

Health. Wealth. And Life Decisions.

At first glance, those three things may look completely unrelated.

I don’t think they are.

In fact, the older I get, the more connected they seem.

You can have money and completely neglect your health.

You can have an incredible body and be financially stressed every month.

You can succeed professionally and realise one day that you’ve barely been present for your family.

You can tick every box society gave you and still wonder why something feels missing.

I’ve seen versions of all of these.

And if I’m being fair, I’ve lived some of them too.

Why This Business?

Because at this stage of my life, I don’t think my biggest asset is a qualification or a job title.

It is the combination of things I’ve experienced.

I’ve spent years around finance and investments.

I’ve worked across different markets.

I’ve been involved in real estate.

I’ve built businesses, watched things work, watched things fail and made enough mistakes of my own to know that spreadsheets don’t always tell you the whole story.

Then there is fitness.

I didn’t discover fitness at 18 and spend my life looking like an athlete.

My journey came much later.

I know what it feels like to carry far more weight than you should. I know what it feels like to start changing when changing isn’t convenient anymore.

And I know that transformation has very little to do with one perfect diet or workout plan.

It is mostly about doing boring things consistently for long enough.

Then there is family.

Marriage.

Parenting.

Getting older.

Watching priorities change.

Realising that some of the things you desperately wanted at 30 don’t matter nearly as much at 49.

None of this makes me an expert on life.

Far from it.

But it has taught me something that I probably didn’t understand when I was younger:

People rarely need another person telling them what to do.

Sometimes they just need someone who can help them see their choices more clearly.

Technology Would Be Part of It. But Not the Point.

Obviously, if I were building this today, AI would be part of it.

It would be foolish to pretend otherwise.

Technology can already analyse information, track behaviour, identify patterns and personalise recommendations at a scale that wasn’t possible a few years ago.

And it will get much better.

But I wouldn’t build an “AI business.”

That distinction matters to me.

AI would be the engine.

Human judgement would be the product.

Because knowing that someone slept five hours, gained two kilos, spent too much money last month and hasn’t exercised for six days is useful.

Understanding why their life looks like that is something else entirely.

Maybe they’re lazy.

Or maybe their father is in hospital.

Maybe their marriage is struggling.

Maybe they’re building a company and haven’t slept properly for three months.

Data sees numbers.

Context sees a person.

The businesses that combine both will, I think, become incredibly valuable.

I Wouldn’t Try to Build It for Everyone

This is another thing age teaches you.

When you’re younger, “millions of customers” sounds exciting.

Today, I’d rather have a smaller number of people who genuinely trust what we’re building.

I’d probably begin with people somewhere between their mid-30s and 50s.

The stage where life gets interesting.

Career responsibilities are higher.

Parents are getting older.

Children are growing up.

Health suddenly requires more attention.

Money decisions become more serious.

And somewhere between EMIs, school fees, investments, work deadlines, cholesterol reports, ageing parents and trying to lose the stomach that appeared mysteriously over the last decade, you’re also expected to figure out what you actually want from the second half of your life.

Nobody really prepares us for that phase.

We just arrive there.

And I Would Build It Slowly

This might be the biggest difference between the business I would start today and one I might have started twenty years ago.

I wouldn’t be obsessed with making it huge immediately.

I would want to make it useful first.

Start with 20 people.

Understand their problems.

Then 100.

See what they repeatedly struggle with.

Build technology around those problems.

Bring specialists into areas where specialists are needed.

Measure whether people’s lives are actually improving rather than celebrating downloads, followers or registrations.

Then scale.

Because somewhere along the way, entrepreneurship became obsessed with scale.

“Can this become a billion-dollar company?”

Maybe that’s the wrong first question.

Maybe we should ask:

“Would someone genuinely miss this if it disappeared tomorrow?”

If the answer is no, perhaps we haven’t built enough value yet.

The Business I Really Want to Build

The more I write this, the more I realise that I’m not describing a revolutionary idea.

There are already coaches.

Financial advisers.

Nutritionists.

Fitness apps.

AI assistants.

Therapists.

Mentors.

Investment platforms.

What interests me is the space between all of them.

Because humans don’t live in categories.

Your financial stress affects your sleep.

Your sleep affects your training.

Your health affects your confidence.

Your confidence affects your work.

Your work affects your relationships.

Your relationships affect almost everything.

Yet we keep trying to fix life one isolated box at a time.

Maybe the next interesting business isn’t another box.

Maybe it’s something that finally connects them.

Would It Succeed?

I have no idea.

And perhaps that’s another thing experience teaches you.

A good idea doesn’t guarantee a good business.

Execution matters.

Timing matters.

People matter.

Capital matters.

Luck matters more than entrepreneurs sometimes like admitting.

I have had ideas I was convinced would work that didn’t.

I’ve also seen simple ideas become much bigger than anyone expected.

So I wouldn’t sit here and pretend that this would automatically become successful.

But I know one thing.

If I started another business today, I would want to wake up knowing that if it worked, someone’s life became slightly better because it existed.

Not just my bank account.

Maybe that’s age talking.

Or maybe after chasing enough things in life, you eventually realise that meaning is also a return on investment.

And strangely enough, it might be one of the few returns that compounds with time.

So if you asked me again—

“If you could start a new business right now, what would it be?”

My answer would be simple.

Something that helps people live healthier, make smarter financial decisions and navigate life with a little more clarity.

The technology can be built.

The business model can evolve.

The name can come later.

First, solve something that genuinely matters.

Everything else can follow.

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